Trendyol, Turkey based e-commerce platform of Alibaba Group became one of the partnership brands under Alibaba's Worldwide Olympic partnership with the IOC.

Miravia became one of the partnership brands under Alibaba's Worldwide Olympic partnership with the IOC.

Developed and provided by Alibaba Cloud as the general contractor, the Volunteer Management portal (VOL & SVM phase 1) for the Winter Youth Olympic Games Gangwon 2024 was officially launched on April 17th, 2023. It supported the application of 3,490 volunteers, interviews of 2,880 candidates, and the accreditation and selection of 2,200 recruited volunteers.

On May 9th, 2023, Thomas Bach, President of the International Olympic Committee (IOC), visited Alibaba's Xixi Headquarters and held the second Olympic-themed Digital Summit with senior executives of the Alibaba Group.

During the first Olympic Esports Week (OEW) held in Singapore from June 22nd to 25th, 2023, Alibaba Cloud's Energy Expert sustainability solution was applied for the first time in Olympic-related events. Alibaba Cloud's customized digital sustainability solution for the Olympic Esports Truck Tour, officially hosted by the organizing committee, attracted attention from relevant departments, media, and the public in Singapore. Alibaba Cloud Energy Expert monitored the carbon emissions for the event, provided carbon footprint tracking, and set up a carbon reduction mini-program to encourage the audience and participants to engage in carbon reduction activities.

Lazada integrated the Olympic Esports Week with its annual flagship event, Lazada Run, launched a series of sports marketing activities. It also collaborated with the official ticketing company of the Olympic Esports Week to provide platform shopping vouchers for ticket-purchasing audiences, bridging online and offline marketing scenarios.

On the International Olympic Day of 2023, Olympic Worldwide Partner, Alibaba Group organized a series of fun sports activities online and offline under the theme ‘Stay Active, Enjoy Sports Together’, boosting employee morale and spreading the Olympic spirit. A total of 26 campuses (in more than 20 cities) in China hosted nearly 100,000 employees participating in various activities such as table tennis, badminton, skateboarding, skipping rope, and plank exercises. Overseas e-commerce platform Lazada and offices in Hong Kong and Macau organized running events, with approximately 39,000 employees actively participated.

From October 4th to 6th, 2023, Alibaba attended the Partner workshop hosted by Los Angeles 2028. Alibaba's Olympic Esports Week (OEW) Sustainable Innovation Project won the 2023 USOPP Partner Innovation &Technology Awards.

Developed and provided by Alibaba Cloud as the general contractor,the ticketing system for the Winter Youth Olympic Games Gangwon 2024 was officially launched. Alibaba Cloud (and its ticketing partners) provided website development, cloud services, on-site ticketing operations, and other ticketing services throughout the entire event cycle, expecting to operate 550,000 opening and closing ceremony and event tickets.

Developed and provided by Alibaba Cloud as the general contractor, the Staff Management system (VOL & SVM phase 2) for Gangwon 2024 was launched. The system supported the attendance management, training, operation, and communication of 5,000 Gangwon 2024 staff.

On December 13th, 2023, the official online store for the Winter Youth Olympic Games Gangwon 2024 merchandise was launched and trial-operated on the AliExpress platform.

On December 18th, 2023, Trendyol became the official licensee of the International Olympic Committee (IOC) and officially announced its related cooperation with the IOC.