Alibaba‘s Olympic Journey

Partnerships

International Olympic Committee

A Worldwide Olympic Partner since 2017, Alibaba helps bring the century-old Games into the intelligent era.

Innovation in Action

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

Alibaba Powers OBS Live Cloud as Primary Distribution Channel

Alibaba's Qwen Powers NBA China's First Official AI Assistant

Alibaba's Qwen Powers the IOC's First Official Olympic AI Model

Real-time 360° Replay Redefines the Olympic Viewing Angle

Tmall Powers the World's First Official Olympic Online Store

News

Milestones

2026

Alibaba Group Enters a Multi-Year Partnership with UEFA

Alibaba Group became the official and exclusive AI, Cloud Computing Services and E-commerce Partner of the UEFA Champions League, UEFA Europa League and UEFA Conference League from 2027/2028 to 2032/2033, and of UEFA EURO 2028™.

2026